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Brief No. 7

Denied, Delayed, Appealed: Inside the Broken Claims Cycle Draining Medicaid Agencies

Ask any Medicaid home care or personal assistance agency what keeps their billing team up at night, and the answer is rarely "not enough clients." It's denied claims for hours that were, without question, actually worked. A caregiver clocked in, delivered the service, clocked out — and the claim still comes back rejected.

Why Legitimate Hours Get Rejected

The most common culprit is Electronic Visit Verification (EVV) mismatch. EVV systems record the who, what, when, and where of every visit via GPS or telephony check-in. If a caregiver clocks in two minutes before the authorized window, or a signal drops mid-visit in a rural area with poor connectivity, the system can flag the entire visit as unverified — even though the care happened exactly as scheduled.

Other frequent triggers include service authorizations that expired mid-month, units billed that exceed a care plan's approved cap by a fraction, or a managed care organization's system simply failing to reconcile hours against an authorization that was renewed but not yet updated on their end. In many of these cases, the fault sits entirely with the payer's system — but the burden of proof still falls on the provider.

The Appeals Treadmill

Once a claim is denied, the agency's only real option is to appeal — and every payer has its own process, its own forms, and its own documentation standards. A typical appeal requires assembling visit logs, caregiver timesheets, EVV exports, and authorization records into a single package, then waiting weeks for a determination. If that determination is another denial, the agency can escalate further, but each round adds delay and administrative cost.

For a small agency with a lean back office, this becomes a full-time job in itself. Staff who could be recruiting caregivers or managing client relationships instead spend their week assembling appeal packets for care that was never in doubt.

The Real Cost of "Eventually Paid"

Even a successful appeal is a partial win. The agency still had to front payroll for the disputed hours weeks or months earlier, still absorbed the staff time to fight the denial, and still carries the risk that the next appeal won't go their way. Multiply this across dozens of caregivers and hundreds of visits a month, and "eventually paid" becomes a significant, invisible tax on the business.

If you'd rather not have to worry about this sort of issue, feel free to reach out to Martin & Young — we'll take care of it for you.

3. The Staffing Crisis No One's Fixing: Why Medicaid Providers Can't Find (or Keep) Good Workers

Every Medicaid home care and personal assistance agency will tell you the same thing: finding good caregivers is hard, and keeping them is harder. National turnover rates for direct care workers regularly exceed 60% annually, and in some regions agencies report having to fill the same position two or three times a year.

A Structural Wage Problem

Medicaid reimbursement rates are set by the state, which means the ceiling on what an agency can pay its caregivers is effectively set by the state too — regardless of local labor market conditions. When retail, hospitality, and warehouse jobs offer comparable or better pay with less physically and emotionally demanding work, agencies are competing for talent with one hand tied behind their back.

This isn't a hiring problem agencies can solve with a better job posting. It's a structural mismatch between reimbursement policy and labor market reality, and it shows up first in the hardest-to-fill roles: overnight shifts, rural routes, and clients with complex behavioral or medical needs.

The Administrative Burden of Turnover

Every new hire in this space isn't just an onboarding — it's a compliance event. Background checks, TB screenings, state-mandated training hours, EVV system setup, and caregiver-client matching all have to happen before a new worker can bill a single hour. When turnover is constant, agencies end up running this entire pipeline on a near-continuous loop, with HR and compliance staff spending more time processing exits and re-hires than actually growing the workforce.

Every open shift also has a direct dollar cost attached: missed visits mean missed billing, and clients whose care is inconsistent are more likely to seek a different agency or, in the worst cases, be moved to a higher level of care entirely — a bad outcome for the client and a lost account for the provider.

What's Actually Working

Agencies that manage to stabilize their workforce tend to focus less on recruiting volume and more on retention mechanics: consistent scheduling that respects caregivers' time, faster and more reliable pay, and a genuinely responsive relationship between field staff and office staff. None of that is groundbreaking, but it's operationally hard to sustain when the back office is already stretched thin managing billing, compliance, and EVV exceptions.

If you'd rather not have to worry about this sort of issue, feel free to reach out to Martin & Young — we'll take care of it for you.

4. Compliance or Collapse: The Regulatory Maze Medicaid Agencies Can't Afford to Get Wrong

Running a Medicaid home care or personal assistance agency means answering to more than one regulator at once. State licensing boards, Medicaid program integrity units, managed care organization credentialing requirements, and federal EVV mandates under the 21st Century Cures Act all impose their own rules — and none of them are optional.

A Patchwork With No Single Rulebook

Because Medicaid is administered at the state level, requirements vary significantly across jurisdictions — and even within a single state, a personal assistance services agency (PASA) license and a home health agency license can carry different training, supervision, and documentation standards. An agency operating in more than one state, or under more than one license type, is effectively running several distinct compliance programs at once, each with its own audit cycle and its own paperwork.

EVV compliance alone illustrates the complexity: the federal mandate sets the baseline, but each state chooses its own vendor model, data format, and exception-handling process. A workflow built for one state's EVV system often doesn't transfer cleanly to another.

The Cost of a Single Missed Requirement

Unlike a commercial business, where a compliance gap might mean a fine, a Medicaid agency's compliance gap can mean something far more severe: claw-backs on previously paid claims, suspension of billing privileges, or loss of licensure entirely. A caregiver whose required training hours lapsed by a few days, or a client file missing a re-assessment signature, can retroactively invalidate weeks of billed and already-paid services during an audit.

This is what makes compliance different from a typical back-office task: it isn't just about avoiding a penalty going forward, it's about protecting revenue that's already been collected and spent on payroll.

Building a Compliance Rhythm, Not a Reaction

Agencies that stay ahead of this treat compliance as an ongoing rhythm rather than a scramble before a scheduled audit: recurring internal file reviews, a tracked calendar of every license, certification, and re-credentialing deadline, and a designated owner for each regulatory relationship. It's unglamorous work, but it's the difference between an audit being routine and an audit being existential.

If you'd rather not have to worry about this sort of issue, feel free to reach out to Martin & Young — we'll take care of it for you.

Martin & Young reviews 30 days of an agency's EVV exception data and returns a written assessment of what's recoverable — free, whether or not we work together. Request the assessment.